SEMA Zone TV

SEMA ZONE TV SERIES OFFERS ALL ACCESS PASS TO AFTERMARKET INDUSTRY

Former SEMA Chairman Corky Coker Hosts New SPIKE TV Show

Irvine, CA (October 31, 2007) – As the premier automotive specialty product trade event, the Specialty Equipment Market Association (SEMA) Show attracts professionals from across the world for a glimpse of the hottest products, trends, events, and players in the aftermarket industry.
Although the annual SEMA Show is not open to the general public, many automotive enthusiasts desire the latest aftermarket business news throughout the year. To meet the demand of these enthusiastic aftermarket addicts, the new SPIKE TV television series “SEMA ZONE” will provide an insider look into the industry’s most influential personalities, ideas and innovative products. Following the premier episode on February 2, 2008, this new exciting automotive aftermarket program will air on Spike TV weekly.

SEMA ZONE features interviews with celebrities, designers, low riders, hot rodders, modifiers and tuners while showcasing garages and modifiers specializing in extreme paint jobs, performance exhaust systems, tricked out rims, ground effects and more. In addition to the professional and celebrity interviews, the show will discuss the latest and greatest in the car hobby with everyday enthusiasts. Created by Art Royce, co-founder and CEO of the Irvine, CA based Coast Media Teleproductions, Inc. and Coast Media Worldwide, Inc., this high energy series entertains and educates viewers about the newest innovations and the brightest minds in the automotive aftermarket.

With his diverse background as an actor, musician, automotive engineer, film and television show producer, Royce founded Coast Media Teleproductions with his wife Joyce in 1987. Since 2001, Royce has been involved in creating, producing and directing the live and broadcast versions of “The Meguiar's Award,” an annual event at the Kodak Theatre in Hollywood that honors the person of the year in the car hobby. In 2004, Royce began producing and directing Car Crazy TV, which is now one of the high rated shows on SPEED. Royce previously produced live television coverage of the SEMA Show for Car Crazy's SEMA TV.

“No other television program covers the entire automotive aftermarket industry like the new SEMA ZONE show,” said Royce, who also produces and directs each episode. “Corky Coker’s undeniable passion for cars and aftermarket background makes him the ideal host for such a diverse show.”

As former chairman of the SEMA and president of Coker Tire, a family business celebrating their 50 year anniversary in 2008, Corky Coker has a life long connection to the collector car hobby and over three decades in the automotive aftermarket business. Joined by customization guru David “the Fishman” Rivera, “bling” expert/hip hop artist DJ Skribble and other colorful segment hosts, Coker will utilize his unique perspective, automotive expertise, Southern charm and quick wit to give viewers an inside look at the automotive aftermarket industry. Coker wraps up each episode by addressing new proposed laws that affect the hobby. This “Heads Up” segment informs the audience on how to make difference in these important issues and offers responses to viewer letters.

“I am so excited to be a part of the new SEMA ZONE television series,” said Coker. “SEMA ZONE offers the public a backstage pass for the all the innovative products, news and influential personalities in this relentlessly growing industry.”

For more information or videos from each show, please visit the SEMA ZONE website: www.xtremezone.tv.

Coker Tire Company, Inc. of Chattanooga, Tennessee is the world's largest supplier of collector vehicle tires, with distributors in more than 30 countries. The company offers vintage bias-ply and nostalgia-style radial tires for collector vehicles from the late 1890s through the mid 1970s, including products for antique autos and trucks, hot rods, vintage race-cars and vintage motorcycles. Coker Tire also sells vintage-style wheels and rims, Michelin memorabilia, novelty bicycles and unicycles. Customers can visit www.cokertire.com to shop, request a catalog, and place an order or call (800) 251-6336 for more information.