Lexus at SEMA

LEXUS TO DEBUT NEW PERFORMANCE ACCESSORY LINE AT 2007 SEMA SHOW
On Tuesday, October 30, Lexus will unveil an all-new performance accessory line at the 2007 Special
Equipment Marketing Association (SEMA) Show in Las Vegas. Lexus’ appearance will mark the
division’s first official participation in SEMA, an aftermarket show where more than 100,000 industry
leaders from over 100 countries showcase the latest in automotive products, electronics, and the
hottest accessories.
“The SEMA Show is the premier automotive specialty products trade event in the world, and
Lexus is thrilled to participate this year,” said Brian Bolain, National Lexus Interactive and Automotive
Events Manager. “SEMA is the perfect venue for the launch of our new performance line, to display
our performance-oriented project vehicles and showcase our all-new Lexus IS F high-performance
sport sedan.”
Lexus will premier the new performance accessory line at a noon press conference on October
30. The press conference will be in the Lexus exhibit tent located outside adjacent to the Central Hall
of the Las Vegas Convention Center. The exhibit tent sits next to the Motor Trend Proving Ground
powered by Lexus, where the 400-plus horsepower performance-tuned IS F will be available for test
drives.
The drives are offered in 15-minute intervals Tuesday through Thursday on the proving ground
track. Scott Pruett, Lexus’ 2007 Grand Am Rolex 24 Hours of Daytona champion, will be on hand to
lend some advice to those ready to take their turn behind the wheel of the 5-liter V8-powered IS F.
For a chance to drive the IS F on the Motor Trend Proving Ground, SEMA Show registered members
can simply go to www.lexus.com/isfdrive and sign up for a lap around the circuit.
For those wanting an off-track experience with the IS F, Lexus will provide two virtual driving
options. Located in the Lexus exhibit area will be an IS F mounted to a rear-wheel dynamometer,
which will allow attendees to experience the high-performance feel, sound, and power that the IS F
has to offer. SEMA members can sit behind the wheel of the IS F and, using a pair of paddles located
within a fingertip’s reach, perform ultra-fast upshifts. Gear changes come within a tenth of a second.
Downshifts are accompanied by incredibly precise throttle blips to match engine rpm to vehicle speed.
- more -
Lexus at SEMA 2-2-2-2
In addition, three synced racing simulators featuring an IS F sports seat with vibration and
sound, and three flat screens, will allow gaming fans a chance to virtually drive the all-new Lexus and
compete against each other on a choice of three tracks. A fourth flat screen showing all three cars in
race mode will be available for observers. Attendees will be able to take home a cd-version of the
specially designed video game.
The tent will also feature Lexus project cars showcasing a high-end aftermarket perspective.
Lexus project cars will include the following:
- IS F Super Car by 5 Axis Models - IS 350 concept car by TRD
- SC 430 by BRS Autodesign - GS 430 by Blitz
- GS 430 by GReddy - LS 460 by Fesler Productions
- LS 460 by VIP Auto Salon - RX 400h by 714 Motorsports in partnership with
- LS 460 by CEC Wheels MOMO USA
All Lexus activities will be held at the exhibit tent or the Motor Trend Proving Ground Powered
by Lexus except where noted. Lexus’s schedule of activities for the SEMA show include the following:
Tuesday, October 30, 2007
9:00 a.m. – NOON Exhibit Space Open
NOON – 1:00 p.m. Press Conference and Lunch at Motor Trend Proving Ground
1:00 p.m. – 5:00 p.m. IS F Course Drives
Wednesday, October 31, 2007
9:00 a.m. – 5:00 p.m. IS F Course Drives and Exhibit Space Open
Thursday, November 1, 2007
9:00 a.m. – 5:00 p.m. IS F Course Drives and Exhibit Space Open
Friday, November 2, 2007
9:00 a.m. - 4:00 p.m. Exhibit Space Open
Lexus will also be a part of the CEC Wheels annual fashion show on Thursday November 1, at the
beautiful Bali Hai Golf Club. The LS 460 and IS F CEC project cars will join other modified luxury
models in taking a turn on the catwalk. This annual event has proven to be one of the most coveted
invitations during SEMA week.