WEST COAST CUSTOMS DEBUTS WRENCH AT SEMA

WEST COAST CUSTOMS DEBUTS WRENCH AT SEMA
LAS VEGAS CONVENTION CENTER - OCTOBER 30th - NOVEMBER 2nd




LOS ANGELES - October 26, 2007 - West Coast Customs, the world's premiere vehicle modification shop, is debuting WRENCH, its clothing line of shop and street wear, during the 2007 SEMA show in Las Vegas, October 30th through November 2nd.

Partnering directly with one of the world's largest manufacturers, West Coast Customs is looking to fill a void in the market place for well-made, affordable clothing that those working in "hands-on" professions will feel are comfortable enough to wear to work and fashion forward enough to wear as street wear.

West Coast Customs, CEO Ryan Friedlinghaus' personal style is the cornerstone of the WRENCH collection. Meshing together graffiti and tattoo type art, with many of the tools on a mechanics bench, the line is certain to appeal to those who live the lifestyle and work the trade.

"Anytime anyone works in a creative environment, elements of your personal style always come through a little and for me, it happens to be in the shop," said Friedlinghaus. "This line of clothing was just a natural progression for me and something I have really wanted to do for a long time. There is definitely a need for some cooler clothes for the average guy to wear to work."

Current offerings from WRENCH include:

Work-style shirts; Work-style shorts; Work-style pants; Mechanics gloves;
T-shirts and Hats.



Samples of the new West Coast Customs line, WRENCH, will be available for viewing at the WCC Experience booth at SEMA, Las Vegas Convention Center, the East End of the lower South Hall.

For more information visit www.westcoastcustoms.com.